MT Lab

NBA2k11+Michael Jordan Digital Campaign

admin — Tue, 23 Nov 2010 07:22:58 +0000

NBA2k11 and Michael Jordan teamed up to develop the best sports game to be released in a generation. Using over 300 images and memories from MJ legacy, we developed a Facebook Mosaic App to represent the greatest player/basketball video game of all time. In addition, we created a social media blitz that had 86 celebrities, athletes, and influencers tweeting about the game up to launch. The results were 233,317 total tweets and NBA2k becoming a trending topic for 78 hours straight.

Facebook App

My Nikes Digital Campaign

admin — Mon, 22 Nov 2010 06:07:10 +0000

Collectively, all the Nike sneakers one individual has collected and wears creates unique representation of that person that can be shared and talked about with others. This universal form of sneaker expression that celebrates the brand’s past, present, and future is called MyNikes.

My Nikes Mobile/Social Media Ap
With a MyNikes Mobile and Social Media Ap,
-After every new Nike Purchases, an update is posted on Facebook and Twitter updating their friends recent additions to their collection
-users are encouraged the buy, sell, and trade among each other. Also, app will suggest certain shoes and apparel that fit the user’s taste or complete their collection.
-User can track their MyNikes and compare with Nike Athletes, Celebs, and other users
-Users can search for and meet other users that have similar tastes in sneakers
-Users are encouraged to provide personal testimonials about their sneakers
-Users can act as brand representatives, suggest which shoes would go well with what gear, what shoes others would like, what shoes to complete their collection

Left 4 Dead Digital Campaign

admin — Sun, 14 Nov 2010 09:51:43 +0000

To generate buzz among the hardcore gaming community for Valve's second release of the popular shoot em up zombie killer Left 4 Dead 2, a distinct digital campaign was created. Highlighting the game's new roster of characters high end graphics, and the four way cooperative play, each element provided a user experience a true gamer could appreciate.

Youtube Masthead IGN.com Takeover

LeBron Six Digital Campaign

admin — Fri, 12 Nov 2010 09:28:45 +0000

Celebrating the release of LeBron James' Sixth sneaker and to push the boundaries of his and Nike's influence on pop culture, a massive cross platform digital campaign was developed with viral videos, a Facebook widget, Youtube Channel, XBOX Live, and rich banners.

Youtube Channel Six Tips Viral Videos Chalk Banners Facebook Widget XBOX Live

Nike Kobe IV Digital Campaign

admin — Thu, 11 Nov 2010 09:07:10 +0000

For the first major Nike campaign for Kobe Bryant and his fourth shoe, which was the first low top basketball sneaker, an integrated digital campaign was developed. Kobe's Ankle Insurance company was created to convince the basketball community that low top sneakers = top performance on the court.

Microsite Viral Video Business Card Generator Banner Interactive Shoe Banner

NHSA.org Relaunch

admin — Tue, 19 Oct 2010 07:19:19 +0000

The NHSA, National Headstart Association, looked to redesign their website and create a comprehensive yet user friendly backend management interface their own employees could use.

NHSA.org

Nike Hyperdunk Digital Campaign

admin — Mon, 18 Oct 2010 05:12:37 +0000

For the revolutionary release of the Nike Hyperdunk, the lightest basketball shoe ever, an integrated digital campaign was created. To tell the story of the Hyperdunk Recovery Center, a place of healing for ballers that were victims of the shoe on the court, viral videos, a microsite, a widget, and rich media banners were developed to work in unison with TV and radio spots and a phone operator service.

Microsite

Viral Video

Rich Video Banner

BucketsMagazine.com

admin — Thu, 23 Sep 2010 07:35:42 +0000

BucketsMagazine.com, was the first online basketball guide to NYC. Every court, gym, and sneakerstore in all 5 boroughs was searchable and reviewable for users to find the best facilities, top competition, and most sought after kicks. In addition, instructional podcasts, highlights from the top tournaments, articles, and interviews with Greg Marius, Bobbito Garcia, and others helped capture the culture of NYC basketball.

Mass Effect 2 Digital Campaign

admin — Fri, 19 Mar 2010 05:10:55 +0000

2010's most anticipated game and Bioware's second installation of the intergalactic adventure was announced with a digital campaign that emphasized the new characters, weapons, and unique level environments.

Youtube Masthead

Kobe 5+Duke+Digital Event

admin — Thu, 18 Mar 2010 10:06:20 +0000

To create a global cultural event that would embody Kobe Bryant's status of being bigger than the game of basketball, a digital campaign to send the 4 time NBA champion back to campus was created. A impromptu visit to Duke that would be documented via Ustream, Twitter, and Facebook and playing in the university's Midnight Madness game would give Kobe and the world the untold story in Bryant's career.

Presentation PDF